Everything your store
needs to grow.
From a single landing page to full-stack store management, Archical covers the entire lifecycle — building, migrating, converting, growing, running, and maintaining modern ecommerce stores. Plug us in where you need the lift.
We build it
Storefronts, migrations, custom apps, and the infrastructure underneath — designed to convert and built to own.
We grow it
CRO, paid media, Performance PR, and retention — measured against the revenue you actually keep.
We run it
Day-to-day management, merchandising, and care plans — an operator in your corner, not a ticket queue.
Storefront design & development
We design and build storefronts on Shopify, Shopify Plus, headless, or fully custom — around your catalog, your margins, and your checkout. Conversion-focused, mobile-first, and yours to own.
Custom Shopify & Plus themes
Bespoke themes built for your brand and merchandising — not a marketplace template you’ll outgrow.
Headless & composable commerce
Hydrogen, Next.js, and composable stacks for stores that need speed and flexibility at scale.
Design systems & UX
Reusable component libraries, PDP and collection patterns, and a UX that guides buyers to checkout.
Landing pages & advertorials
High-converting campaign pages and advertorial formats for paid and Performance PR.
Migration & replatforming
Move platforms without losing rankings, sales, or data. We plan the cutover, preserve your SEO, and rebuild the store stronger than the one you’re leaving.
Platform migration
Move to Shopify or Plus from Magento, WooCommerce, BigCommerce, or legacy custom builds.
Data & catalog migration
Products, customers, orders, and subscriptions moved cleanly, with validation at every step.
SEO preservation
Redirect mapping, URL structure, and metadata carried over so you keep your hard-won rankings.
Zero-downtime cutover
Staged launches and rollback plans so you don’t lose a single order during the switch.
Conversion rate optimization
Most stores don’t need more traffic — they need to convert the traffic they have. We find the friction and fix it, then prove the lift with structured testing.
Checkout optimization
Friction audits, express checkout, and payment/shipping logic tuned to recover lost carts.
PDP & collection CRO
Above-the-fold clarity, social proof, and merchandising that move add-to-cart and AOV.
A/B testing program
A rolling backlog of experiments — each tied to revenue, not opinion.
Site speed & Core Web Vitals
Performance work that lifts conversion and search rankings at the same time.
Growth & acquisition
Acquisition is rented; we make it efficient. Paid media, Performance PR, and creative testing measured against blended CAC and contribution margin — not vanity ROAS.
Paid media
Meta, Google, and TikTok managed to blended CAC and MER, with weekly optimization.
Performance PR & advertorials
Story-first advertorials on publisher networks that beat ad fatigue and lower cost per click.
Creative production & testing
Static, motion, video, and UGC — produced and tested to find the formats that scale.
Ad copy & messaging
Data-backed copy testing to find the angles and statistics your audience responds to.
Retention & lifecycle
First orders are expensive; repeat orders are where the margin lives. We build the lifecycle, subscription, and loyalty programs that turn buyers into a repeat engine.
Email & SMS lifecycle
Klaviyo flows, segmentation, and campaigns built around your customer’s real buying cycle.
Subscription programs
Subscribe-and-save, replenishment, and membership models that lift LTV.
Loyalty & referral
Programs that reward repeat buyers and turn them into a referral channel.
Win-back & churn
Automated flows that catch lapsing customers before they’re gone for good.
Full-stack store management
For teams that need an operator, not a vendor. We run the day-to-day inside your stack — merchandising, releases, promos, reporting — so your team can focus on product and brand.
Day-to-day operations
Releases, QA, product launches, and the hundred small things a store needs every week.
Merchandising & catalog
Collection curation, product setup, pricing, and inventory-aware merchandising.
Promotions & campaigns
Seasonal campaigns, sales, and bundles planned, built, and launched end to end.
Content & CMS updates
Homepage, landing pages, and content kept fresh without burning your internal team.
Maintenance & support
Stores break quietly — a failed app update, a checkout bug, a slow page — and it costs you sales before anyone notices. Our care plans keep your store healthy, fast, and secure.
Care plans
Ongoing monthly maintenance with a fixed scope of hours for fixes, tweaks, and improvements.
Monitoring & uptime
Proactive monitoring for downtime, checkout errors, and performance regressions.
Bug fixes & QA
Fast turnaround on issues, plus regression testing before every release.
Security & updates
App, theme, and dependency updates handled safely — with backups and rollback plans.
Tech, apps & integrations
When off-the-shelf won’t cut it, we build it. Custom apps, API integrations, and the plumbing that connects your store to the rest of your business.
Custom apps & functionality
Bespoke Shopify apps and storefront features built to your exact workflow.
ERP, 3PL & OMS integrations
Connect your store to inventory, fulfilment, and order systems so data flows automatically.
Analytics & tracking setup
Server-side tracking, GA4, and clean attribution you can actually trust.
Headless infrastructure
APIs, CDNs, and the back-end architecture that headless stores depend on.
We work in your stack.
We’re platform-agnostic where it counts and opinionated where it matters. A sample of what we build and manage on every day.
Maintenance, sorted.
Three ways to keep your store healthy and improving every month. Scopes are a starting point — we tailor to your store.
Essential
Keep a healthy store healthy. Maintenance, monitoring, and small fixes handled.
- Proactive monitoring
- Bug fixes & small tweaks
- App & theme updates
- Monthly health report
Growth
Maintenance plus a rolling backlog of CRO and merchandising improvements.
- Everything in Essential
- CRO & A/B testing
- Merchandising & campaigns
- Email/SMS support
- Bi-weekly review call
Full-service
We run the store. An embedded team across build, growth, and management.
- Everything in Growth
- Dedicated senior team
- Paid media & Performance PR
- Roadmap & experiment backlog
- Weekly reporting & strategy
Hours and scopes are indicative. Every plan is tailored after a teardown — talk to us for exact pricing.
Three ways to work together.
Fixed-scope project
A defined build, migration, or redesign with a clear start, finish, and price. Best when you know what you need shipped.
Ongoing retainer
A monthly partnership across build, growth, management, and maintenance. Best when revenue is the goal and the work compounds.
Fractional team
An embedded senior team that plugs into yours — design, dev, growth — without the cost and lead time of hiring.
Every engagement starts the same way — we find the money first.
Before any contract, the teardown shows you exactly which services would move revenue and in what order. See how we work, end to end.
Common questions.
Pick what you need. Most brands start with one service — a build, a CRO sprint, or a care plan — and expand as they see results. The free teardown will tell you which services would move revenue first.
Shopify and Shopify Plus are our core, including headless builds on Hydrogen and Next.js. We also migrate stores onto Shopify from other platforms. If you’re on something else, tell us in the teardown and we’ll be honest about fit.
A care plan keeps an existing store healthy — maintenance, monitoring, and small fixes. A retainer is a broader partnership that also drives growth: CRO, merchandising, paid media, and management. Growth and Full-service plans blend the two.
Most engagements kick off within two weeks of the teardown. Urgent issues — a broken checkout, a failed migration, a security problem — we triage sooner.
The senior people in your teardown. We don’t hand off to a junior bench after the sale — the team that scopes your work is the team that does it.
Projects are fixed-scope and quoted up front. Care plans and retainers are monthly, scoped to the hours and outcomes you need. You’ll always know what you’re paying and what you’re getting before you commit.