A direct-sales giant,
built for TikTok Shop.
MONAT had a thriving direct-sales model — but most Market Partners were brand new to TikTok and short-form video. We turned that community into a scalable social-commerce engine through education, community, and performance.
MONAT had built an exceptionally successful direct-sales model — but most Market Partners were new to TikTok Shop and short-form video creation.
The brand needed to translate its strong, community-based sales culture into a scalable digital presence that could perform inside TikTok’s fast-moving commerce ecosystem.
Full-funnel affiliate enablement.
We designed a program around education, community, and performance — equipping Market Partners with the tools and training to thrive on TikTok Shop, and extending MONAT’s brand experience into social commerce.
Education
Best practices for content, the affiliate application process, and account growth — taught hands-on.
Community
A dedicated Discord where affiliates collaborate, ask questions, and share wins.
Performance
TikTok ad campaigns that amplified affiliate content and scaled GMV profitably.
Market Partners → TikTok Shop affiliates
Many Market Partners didn’t even have TikTok accounts when we started. We gave them a full support system to take the leap — content best practices, guidance through the affiliate application, and account-growth coaching.
With hands-on training, resources, and one-on-one support, we turned them into confident affiliates ready to create high-performing content.
A thriving Discord, 2,000+ strong
We launched a dedicated Discord server with over 2,000 active affiliates — the heartbeat of the program, where creators collaborate, ask questions, and share success stories.
- Biweekly live training on trending TikTok strategies
- Real-time performance insights and winning content examples
- Creative challenges and reward programs to keep engagement high
TikTok ads that scaled the whole program
We amplified affiliate content with performance-driven ad campaigns — scaling spend and continuously optimizing creative to hit an average 4x ROAS while growing reach and conversions.
Each week we analyzed campaign data to find top-performing products and content styles, then shared those insights straight into Discord. That feedback loop let creators tailor their strategy to what was working — accelerating their growth and MONAT’s overall GMV.
Ads → weekly data → insights shared in Discord → better affiliate content → more GMV.
We turned a sales community into a content engine.
Education got Market Partners on TikTok Shop, community kept them creating, and performance ads scaled what worked — a full-funnel program measured in ROAS and GMV.