The checkout audit: where stores quietly leak revenue

Most stores don’t need more traffic. They need to stop losing the buyers they already have.

Before we touch acquisition for a new client, we audit the path to purchase. It is almost always cheaper to recover the buyers you’re losing than to buy new ones — and the losses hide in places teams stop noticing.

Seven places revenue leaks

• Slow PDPs. Every 100ms of load time shaves conversion. Mobile is where it hurts most.
• Hidden costs. Shipping and fees revealed late are the top reason carts get abandoned.
• Forced accounts. Guest checkout missing? You’re taxing first-time buyers at the worst moment.
• Too many steps. Each extra field is a chance to leave.
• Payment gaps. No wallet or express options means friction for ready-to-buy customers.
• Weak trust cues. Returns, guarantees, and reviews missing near the button.
• Broken tracking. If you can’t measure the leak, you can’t fix it — and you’ll optimize the wrong thing.

Fix the foundation first

We ship these fixes in small, reversible releases, each tied to a number. No big-bang relaunch that puts a quarter of sales at risk. The point isn’t a prettier checkout — it’s a measurably higher-converting one.

It’s almost always cheaper to recover the buyers you’re losing than to buy new ones.

Want this run on your store? The teardown is free. Book a teardown